Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!
- Marketing research projects in the local community allow for hands-on practical and experiential learning.
- Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
- Work placements for qualified third-year students in their final semester.
- Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.
- Continuously updated curriculum based on current trends including social media marketing content.
- Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.
Mature students - See Admission Procedures for details.
The curriculum below is for incoming students:
Program Physical Demands Analysis
Program Vocational Learning Outcomes
Business Administration-Marketing (Ontario College Advanced Diploma) (MTCU Code 62900)
The graduate has reliably demonstrated the ability to
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
- Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
- Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
- Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Project the impact of a marketing initiative using quantitative information.
- Address marketing problems and opportunities using a variety of strategies and tactics.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
- Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
- Conduct primary and secondary market research to provide information needed to make marketing decisions.
- Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
- Assist in the development of a business plan.
- Apply the principles of business ethics and corporate social responsibility.
- Use professional sales techniques to make a sale.
- Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.
Effective Fall 2019
The graduate has reliably demonstrated the ability to
- Develop a marketing* plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan* for marketing of a product*, concept, good, or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product*, good, and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
- Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
- Conduct market research* to provide information needed to make marketing* decisions.
- Communicate marketing* information persuasively and accurately in oral, written, graphic and interactive media* formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Ontario Colleges and McDonald's Restaurants of Canada Sign Memorandum of Agreement Regarding Student Transfer to Business Diploma Programs