Course Code
MRK624
Course Credit
2
This course focuses on strategic planning and the essential tools needed to thrive in today's fast paced retail and ecommerce environments. Key topics include merchandising, pricing strategies, and advertising, which are crucial for achieving success. The course explores foundational principles and techniques of merchandising mathematics, offering practical solutions for challenges in traditional retail and ecommerce commerce. Given the significant role of the retail and ecommerce sectors in the Canadian economy, the concepts covered will equip participants with the skills to excel in pricing, inventory managment, and omnichannel operations.