Course Code
ADV437
Course Credit
3
Search engines are the "gateway" to the Internet for many consumers with over seventy percent of web surfers choosing a search link from the organic results. This course addresses how to optimize a website for both organic and paid searches including tactics to improve and maintain search engine ranking results. It provides an introduction to the basic principles of search engine optimization (SEO), search engine marketing (SEM) and basic digital marketing techniques including landing page development, optimization & application.