Segmenting Canadian Society | St. Clair College
Course Code
ADV116G
Course Credit
3

This course introduces the student to the profiles of different segments of the Canadian population, as defined by demographics, psychographics and lifestyles. This will provide a broader understanding of the complex cultural, social and ethnic diversity of Canada, an understanding of important and influential sub-cultures across the country, and demographic and psychographic changes, which will affect the future needs of our population.