This course focuses on the principles of marketing within a supply chain from a global perspective. Students choose a business entity, develop a mission statement and a marketing strategy to enhance the Supply Chain Management and Logistics function within the organization. Students will learn about the marketing/management process for freight forwarders in regard to pricing, distribution, promotion, international marketing strategies and the decision process for international shipping. The impact of the greening of transportation to add value to the marketing function is also detailed.
Text Extra. Location: One Riverside, 1 Riverside Dr. W.