Introduction to Canadian Marketing | St. Clair College
The essence of marketing is to develop, produce, and position a product that meets the need of its potential buyers. This course introduces the student to the four (4) P's of Marketing - Product, Price, Place and Promotion. This course also focuses on critical issues that shape contemporary marketing practice - relationship marketing, social responsibility marketing, total quality management, the impact of technology on marketing, database and direct marketing, internet and event marketing, and sponsorships.
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