Digital Channel Creation, Branding Analytics and Promotion | St. Clair College
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Students will learn the fundamentals of creating and managing social media digital channels. This course will also introduce students to the process of creating a personal brand using digital content creation platforms. They will learn the values and strategies required to build an ethical and professional brand. Students will collect and evaluate information from social media sites and blogs. They will use these analytics to learn how to increase engagement and develop effective media strategies and promotional tactics.