HOME > FULL TIME PROGRAMS > Web and Interactive Advertising
Web and Interactive Advertising

Open for 2012 - Apply at ontariocolleges.ca
Campus:
Online Delivery (B792)

Program Length:

30 Weeks (2 Semesters)
- Ontario College Graduate Certificate

Starts:
September and January

Contact:


Len Olszewski
(519) 972-2727, ext. 4300
lolszewski@stclaircollege.ca

PROGRAM GOALS

Our goal is to provide the graduate with the up to date skills and knowledge that employers in Web and Interactive Advertising are demanding. Upon completion the student will be prepared to hit the ground running in the exciting world of digital advertising.

EMPLOYMENT OPPORTUNITIES

Digital marketing and advertising has exploded onto the landscape and represents the fastest growing category of marketing communications. Expenditures are now second only to traditional television. This has led to many new career paths which did not even exist five years ago. It's a dynamic field that can put you on the fast track to a lucrative career in social media strategy and management, mobile marketing, search engine optimization strategy, web analytics, viral strategy and management, web APP strategy and development, interaction design, content development and management, behavioral marketing strategy, digital media planning and buying, landing page optimization, blogging and much more.

PROGRAM HIGHLIGHTS

  • The most comprehensive web and interactive advertising curriculum available in Canada, designed with the help of professionals in the business.
  • Instructors who are working in the business.
  • Available completely online, allowing anywhere/anytime learning.
  • Can be completed in 30 weeks.

ADMISSION REQUIREMENTS

Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course OR demonstrated competence through related work.

ADDITIONAL REQUIREMENTS
  • Smart Phone and Data package of at least 500 MB
  • Web hosting service for seven months
  • High speed internet service
  • PC desktop or laptop computer (laptop recommended)
  • 4 MB memory
  • 500 GB hard drive
  • Web Cam
  • Mobile broadband card
  • Web authoring software (Coffee Cup Visual Site Designer is easy to use and affordable).

YOUR INVESTMENT

Fees are subject to adjustment each year. The standard tuition and compulsory fees for 2011 are as follows:

Total Program Tuition and Compulsory Fees
$ 3,784.72
Books & expendable supplies per semester
$300 - $500

For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students, see Tuition & Fees.


GRADUATE CERTIFICATE REQUIREMENTS

Code
Credit
Course Name
Semester 1
WIA100
2

Integrating Digital Technology
into Marketing Plans
WIA101
3
Search Engine Optimization
WIA102
3

Social Networking and Viral
Marketing
WIA103
3

Mobile Marketing and
Podcasting
WIA104
3
Online Consumer Behaviour
WIA106
3

Online Branding & Customer
Relationship Management
WIA105
3
Email Marketing


Code
Credit
Course Name
Semester 2
WIA206
4

Planning and Buying New
Media
WIA200
4

Message Creation for New
Media
WIA201
3
Blogging
WIA202
4
Starting a Web Business
WIA203
2
Web Analytics
WIA205
3

Web and Interactive
Communications Project


Last updated 4/17/2012