Public Relations
Public Relations Header
  • Campus:
  • MediaPlex - Downtown Windsor (B791)
  • Program Length:
  • Two Year - Ontario College Diploma
  • Starts:
  • September

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:
  • Grade 12 English(C) or (U)
Mature students - See Admission Procedures for details.

PROGRAM OVERVIEW
This two year program will prepare students to enter the professional world of public relations. The knowledge and skills that will be covered include writing for presentations, newspapers,development of internal and external corporate communications plans, event planning, sponsorship development, crisis response, marketing, advertising and working with media. Graduates will be expected to hone their skills in the following areas:
  • Select and utilize current and emerging information technologies to support the public relations function.
  • Develop and execute communication strategies and public relations plans, write and produce clear, targeted communication materials and publications.
  • Develop, coordinate and participate in the delivery of a variety of presentations.
  • Work and communicate in a manner consistent with professional ethics, practice, standards and relevant law.
  • Establish and maintain professional relationships with internal external publics.
PROGRAM HIGHLIGHTS
  • Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world.
  • Professional equipment includes: radio booths, video editing bays, green screen technology and various visual design software programs.
  • Hands-on learning includes: creating professional videos using industry standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more.
  • Two internship opportunities, which give students the chance to put their PR skills to use in the real world. Locally, numerous opportunities exist for internships as well as employment in a wide variety of business, industry, institutional and non-profit organizations.
EMPLOYMENT OPPORTUNITIES
The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2016-2017 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

DIPLOMA REQUIREMENTS


Code
Credit
Course Name
Semester 1
PBR101
3
Computer Skills I
PBR102
3
Visual Design with Computers
PBR103
3
Introduction to Public Relations Writing
PBR104
3
Intro To Public Relations
PBR105
3
Explorations in Mass Communication
ELEC1030
3
General Education Elective
PBR207
3
Public Relations Research Skills

Semester 2
PBR201
3
Computer Skills 2
PBR202
3
Multi Media Convergence
PBR203
3
Writing for Newspapers and Features
PBR204
3
Media Relations
PBR206
3
Introduction to Marketing
ECE205G
3
Anti-Oppression in Canadian Society
PBR405
3
Public Relations Presentation Skills
Code
Credit
Course Name
Semester 3
PBR300
2
Applied Internship
PBR302
3
Writing for Corporate Communications
PBR303
3
Organizations Communications
PBR304
3
Event Planning and Sponsorship
PBR307
3
Fundraising & Donor Relations
PBR308
2
Public Relations Advertising
BUS600
3
Mediation and Conflict Resolution

Semester 4
PBR400
2
Applied Internship II
PBR401
3
Issues Management and Crisis Response
PBR402
3
Event Production and Management
PBR403
3
Ethics and the Media
PBR404
3
Public Relations Management
ELEC1030
3
General Education Elective
PBR301
2
Entrepreneurship Business Practices