OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:
- Grade 12 English(C) or (U)
Mature students - See Admission Procedures
This two year program will prepare students to enter the professional world of public relations. The knowledge and skills that will be covered include writing for presentations, newspapers,development of internal and external corporate communications plans, event planning, sponsorship development, crisis response, marketing, advertising and working with media. Graduates will be expected to hone their skills in the following areas:
- Select and utilize current and emerging information technologies to support the public relations function.
- Develop and execute communication strategies and public relations plans, write and produce clear, targeted communication materials and publications.
- Develop, coordinate and participate in the delivery of a variety of presentations.
- Work and communicate in a manner consistent with professional ethics, practice, standards and relevant law.
- Establish and maintain professional relationships with internal external publics.
- Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world.
- Professional equipment includes: radio booths, video editing bays, green screen technology and various visual design software programs.
- Hands-on learning includes: creating professional videos using industry standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more.
- Two internship opportunities, which give students the chance to put their PR skills to use in the real world. Locally, numerous opportunities exist for internships as well as employment in a wide variety of business, industry, institutional and non-profit organizations.
The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.
The standard tuition and compulsory fees for the current academic year:
2016-2017 Tuition Fees
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Computer Skills I
Visual Design with Computers
Introduction to Public Relations Writing
Intro To Public Relations
Explorations in Mass Communication
General Education Elective
Public Relations Research Skills
Computer Skills 2
Multi Media Convergence
Writing for Newspapers and Features
Introduction to Marketing
Anti-Oppression in Canadian Society
Public Relations Presentation Skills
Writing for Corporate Communications
Event Planning and Sponsorship
Fundraising & Donor Relations
Public Relations Advertising
Mediation and Conflict Resolution
Applied Internship II
Issues Management and Crisis Response
Event Production and Management
Ethics and the Media
Public Relations Management
General Education Elective
Entrepreneurship Business Practices