OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level plus:
- Grade 12 English(C) or (U)
Mature students - See Admission Procedures
Public relations is a dynamic and exciting field. Public relations specialists are expert communicators who manage and maintain a positive public image for their clients, whether it’s a politician, a large corporation, a non-profit organization or a small business. This program prepares students to competently enter the professional world of public relations with knowledge and skills that include writing for newspapers, feature articles, and preparing public and private presentations. Students will also learn how to shoot and edit professional photos, develop internal and external corporate communications plans, event plans, sponsorship plans, and learn how to handle crisis response. Social media, entrepreneurship, marketing, advertising and working with media are also elements of this in-depth program.
- Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world.
- Professional equipment includes: radio booths, video editing bays, green screen technology and various visual design software programs.
- Hands-on learning includes: Event production, small business creation, creating professional videos using industry-standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more.
- Two work placement opportunities, which give students the chance to put their PR skills to use in the real world. Numerous opportunities exist locally and out of town for work placement as well as employment in a wide variety of business, industry, institutional and non-profit organizations.
The public relations specialist will be employable in a wide variety of industries including government, private business, not-for profit agencies, hospitals, educational institutions, political parties and media.
This program is delivered at our downtown campus, the MediaPlex. If you’re staying in residence, which is located at our main campus, it is a quick 20 minute bus ride to our downtown campuses. The bus stops directly behind the St. Clair College Centre for the Arts. The MediaPlex is one block south of the Centre for the Arts.
The standard tuition and compulsory fees for the current academic year:
2019-2020 Tuition Fees
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Computer Skills I
Visual Design with Computers
Introduction to Public Relations Writing
Intro To Public Relations
General Education Elective
Public Relations Research Skills
Explorations in Mass Communication
Computer Skills 2
Multi Media Convergence
Writing for Newspapers and Features
Introduction to Marketing
Anti-Oppression in Canadian Society
Public Relations Presentation Skills
Writing for Corporate Communications
Public Relations Advertising
Mediation and Conflict Resolution
Event Planning and Fundraising
Social Media Content Creation & Technical Skills
Applied Internship II
Issues Management and Crisis Response
Event Production and Management
Ethics and the Media
Public Relations Management
General Education Elective
Entrepreneurship Business Practices
Social Media Strategies and Analytics