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Business - Marketing

Campus:
South Campus - Windsor (B012)

Program Length:
Two Year - Ontario College Diploma

Starts:
September and January

Contact:


Garry Glatter
(519) 972-2727 ext. 4331
gglatter@stclaircollege.ca

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

PROGRAM GOAL
For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of E-Commerce (business on the internet) and will learn the intricacies of marketing research and retail administration. They are well prepared to work in retail sales.

This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others

PROGRAM HIGHLIGHTS
  • Student field work includes marketing research projects in the community
  • Become proficient in current software programs
EMPLOYMENT OPPORTUNITIES
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

DEGREE COMPLETION Graduates can receive credits toward a Business Administration (Marketing) from Davenport University or a university degree with Lakehead University, Athabasca University, Ryerson Polytechnic University, and Nipissing University. Please contact the program coordinator for specific details or visit the College-University Transfer Guide website at www.ocutg.on.ca.

Additional Agreements: ADDITIONAL INFORMATION
  • Program Physical Demands Analysis: B012
YOUR INVESTMENT
Fees are subject to adjustment each year. The standard tuition and compulsory fees for 2011 are as follows:

Total 1st Year Tuition and Compulsory Fees
$3,172.69
Books & expendables per semester
$600 - $800

For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students, see Tuition & Fees.

DIPLOMA REQUIREMENTS
Code
Credit
Course Name
Semester 1
ACC110
3
Accounting Concepts I
BUS108
3

Introduction to Canadian
Business
ECN110
3
Macro Economics
COM200
3

Communication & Today’s
Workplace
MIC111
2
Computer Applications I
MTH146
4
Math of Personal Finance

Semester 2
ELEC1030
3
Choose an Elective
ACC210
3
Accounting Concepts II
ECN210
3
Micro Economics
MIC211
2
Computer Applications II
MRK202
3

Introduction to Canadian
Marketing
MTH237
3
Statistical Concepts
Code
Credit
Course Name
Semester 3
ELC1030
3
Choose an Elective
MGN310
3
Organizational Behaviour
MRK317
4
Multimedia Sales Presentations
MRK325
3
Advertising Management
MRK332
3
Supply Chain Management
MRK340
3
Techno Marketing

Semester 4
ELC1030
3
Choose an Elective
MGN320
3
Management Principles
MRK440
3
Professional Sales Negotiation
MRK420
3
Marketing Research
MRK427
3
Marketing Research Project
MRK432
3
Marketing Management


Last updated 7/4/2011