Business - Marketing
Business Marketing Header
  • Program Length:
  • Two Year - Ontario College Diploma
  • Starts:
  • September and January

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

PROGRAM OVERVIEW
For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. They are well prepared to work in retail sales.

This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.

PROGRAM HIGHLIGHTS
  • Field work includes marketing research projects in the community allowing for hands-on experiential learning and networking opportunities with possible future employers.
  • Become proficient in current software programs used for social media.
  • Curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.
  • Marketing Design Technologies is a recently added course that teaches students how to build organizational websites.
  • New! Program and Event planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.
EMPLOYMENT OPPORTUNITIES
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

ADDITIONAL INFORMATION

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2016-2017 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

DIPLOMA REQUIREMENTS


Code
Credit
Course Name
Semester 1
ACC110
3
Accounting Concepts I
BUS108
3
Introduction to Canadian Business
ECN110
3
Macroeconomics
MTH146
4
Mathematics of Personal Finance
MGN105
3
Introduction to Human Resources
COM103
3
Business Communications 1
MIC101
2
Introduction to Word-Processing Software
MIC102
2
Introduction to Presentation Software

Semester 2
ACC210
3
Accounting Concepts II
ECN210
3
Microeconomics
MRK202
3
Introduction to Canadian Marketing
ELEC1030
3
Choose an Elective
MTH237
3
Statistical Concepts
COM203
3
Business Communications 2
BUS207
2
Spreadsheeting 1

Code
Credit
Course Name
Semester 3
MRK311
3
Program and Event Planning
MRK317
4
Multimedia Sales Presentations
MRK325
3
Advertising Management
MRK332
3
Supply Chain Management
MRK340
3
Techno Marketing
ELEC1030
3
Choose One General Education Course



Semester 4
MGN310
3
Organizational Behaviour
MRK420
3
Marketing Research
MRK427
3
Marketing Research Projects
MRK432
3
Marketing Management
ELEC1030
3
Choose One General Education Course
MRK452
3
Marketing Design Technologies