HOME > FULL TIME PROGRAMS > BUSINESS & IT > BUSINESS ADMINISTRATION - MARKETING
Campus:
Windsor Campus (B009)
Program Length:
Three years - Ontario College Advanced Diploma
Starts:
January 2010; September 2010; January 2011
Contact:


Garry Glatter
(519) 972-2727, ext. 4331
email: gglatter@stclaircollege.ca

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for administration to this program. Mature students click here.

PROGRAM GOAL
This expanded program enables students to learn about key management skills and the promotion of products, companies and businesses. Gain a clear understanding of consumer behavior, sales promotional tactics and apply these skills to group driven marketing case studies and analysis. Practicing sales presentations allows students to hone their skills. This program will appeal to students who have a good knowledge of advertising. They are strategic and creative thinkers with strong analytical skills and have a comfortable level as a team leader since there is an emphasis on operations management.

EMPLOYMENT OPPORTUNITIES
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

DEGREE COMPLETION
Graduates of the Business Administration – Marketing program may receive credits towards the four-year Bachelor of Commerce program at the University of Windsor.

Graduates can also receive credits toward a Bachelor of Business (MKT) from Griffith University or a university degree with Lakehead University, Athabasca University, Ryerson Polytechnic University, and Nipissing University. Please contact the program co-ordinator for specific details or visit the College-University Transfer Guide website at www.ocutg.on.ca

YOUR INVESTMENT
Fees are subject to adjustment each year. the standard tuition and compulsory fees for 2009 are as follows:

Standard Tuition 1st year:
$2,220.00
Books & expendable supplies per semester
$400-600

For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students click here.
PROGRAM HIGHLIGHTS
 
"Experiential Learning" with exposure to "real business" situations developing marketing plans for profit and non-profit organizations
 
Opportunity to participate in the Ontario College's Marketing Competition (OCMC) with sales presentations and case analysis
 
Internship/Work Placement in sixth semester
 




DIPLOMA REQUIREMENTS
Code
Credit
Course Name
Semester 1
ACC110
3
Accounting Concepts I
BUS108
3

Introduction to Canadian
Business
ECN110G
3
Macro Economics
COM200
3

Communication & Today’s
Workplace
MIC111
2
Computer Applications I
MTH146
4
Math of Personal Finance

Semester 2
ELEC1030
3
Choose an Elective
ACC210
3
Accounting Concepts II
ECN210
3
Micro Economics
MIC211
2
Computer Applications II
MRK202
3

Introduction to Canadian
Marketing
MTH237
3
Statistical Concepts

Semester 3
ELEC1030
3
Choose an Elective
BUS315
3
Intro to E-Business
MGN310
3
Organizational Behaviour
MRK317
4
Multimedia Sales Presentations
MRK325
3
Advertising Management
MRK332
3
Supply Chain Management

Code
Credit
Course Name
Semester 4
ELEC1030
3
Choose an Elective
MGN320
3
Management Principles
MRK440
3

Professional Sales
Negotiations
MRK420
3
Marketing Research
MRK427
3
Marketing Research Projects
MRK432
3
Marketing Management


Semester 5
BUS300
3
Business Law
MRK550
3
Business Operations I
MRK517
3
Merchandising Management
MRK520
3
Marketing Cases
MRK525
3
Consumer Behaviour
MRK532
3
Strategic Marketing Mgt.


Semester 6
MRK680
3
Global Marketing Environments
MRK650
3
Business Operations 2
MRK617
3
Effective Power Presentations
MRK622
3
Logistics Management
MRK627
4
Applied Marketing Simulation
MRK635
2
Business Policy & Ethics
MRK640
4
Internship
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Last updated 5/25/2010