Business Administration - Marketing

South Campus - Windsor (B009)

Three Year - Ontario College Advanced Diploma

September and January

Garry Glatter
(519) 972-2727 ext. 4331
gglatter@stclaircollege.ca

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

PROGRAM GOAL
Business Administration - Marketing is the three year program that enables students to learn about key management skills and the promotion of products, companies and businesses. Gain a clear understanding of consumer behavior, sales promotional tactics and apply these skills to group driven marketing case studies and analysis. Practicing sales presentations allows students to hone their skills. This program will appeal to students who have a good knowledge of advertising. They are strategic and creative thinkers with strong analytical skills and have a comfortable level as a team leader since there is an emphasis on operations management.

PROGRAM HIGHLIGHTS

• Student field work includes marketing research projects in the local community
• Third year students have an opportunity to participate in the Ontario Colleges' Marketing Competition (OCMC)
• Internship for qualified third year students in their final semester
• Optional 1 year diploma available in human resources with additional course completion
• Opportunity for qualifying graduates to complete a B. Comm. from Nipissing University on the St. Clair College campus.

EMPLOYMENT OPPORTUNITIES
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates often get involved in entrepreneurial activity opening their own businesses. Others go into market research in small, medium and large national firms.

DEGREE COMPLETION
Graduates of the Business Administration - Marketing program may receive credits towards the four-year Bachelor of Commerce program at the University of Windsor.

Graduates can also receive credits toward a Business Administration (Marketing) from Davenport University or a university degree with Lakehead University, Athabasca University, Ryerson Polytechnic University, and Nipissing University. Please contact the program coordinator for specific details or visit the College-University Transfer Guide website at www.ocutg.on.ca.

Additional Agreements:

• Degree Completion with Griffith University
• Degree Completion with Walsh College
• Degree Completion with Nipissing University on the St. Clair College campus

ADDITIONAL INFORMATION

• Program Physical Demands Analysis: B009

YOUR INVESTMENT
Fees are subject to adjustment each year. The standard tuition and compulsory fees for 2011 are as follows:

$3,172.69
$600 - $800



For a breakdown of tuition and other compulsory fees for Canadian, U.S. and International students, see Tuition & Fees.