OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.
Mature students - See Admission Procedures
Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!
- Marketing research projects in the local community allow for hands-on practical and experiential learning.
- Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
- Work placements for qualified third-year students in their final semester.
- Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.
- Continuously updated curriculum based on current trends including social media marketing content.
- Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.
Graduates may receive credits towards:
The standard tuition and compulsory fees for the current academic year:
2019-2020 Tuition Fees
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Accounting Concepts I
Introduction to Canadian Business
Mathematics of Personal Finance
Introduction to Human Resources
Business Communications 1
Accounting Concepts II
Introduction to Canadian Marketing
Choose an Elective
Business Communications 2
Program and Event Planning
Multimedia Sales Presentations
Supply Chain Management
Choose One General Education Course
Marketing Research Projects
Choose One General Education Course
Marketing Design Technologies
Careers in Marketing
Strategic Marketing Management
Business Operations I
Applied Marketing Simulation
Internship Preparation and Assessment
Global Marketing Environments
Sports & Event Marketing
Sales Negotiations & Ethics