Business Administration - Marketing
Business Administration - Marketing Header
  • Program Length:
  • Three Year - Ontario College Advanced Diploma
  • Starts:
  • September and January

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

PROGRAM OVERVIEW
Business Administration - Marketing is the three year program that enables students to learn about key management skills and the promotion of products, companies and businesses. Marketing is a very dynamic field and graduates will gain a clear understanding of consumer behavior, sales promotional tactics and the extremely important field of logistics. The three year marketing program prepares students for various types of management positions. This program will appeal to students who are strategic and creative thinkers with strong analytical skills and have a comfortable level as a team leader since there is an emphasis on marketing management.

PROGRAM HIGHLIGHTS
  • Marketing research projects in the local community allow for hands-on practical and experiential learning.
  • Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
  • Internships for qualified third-year students in their final semester.
  • Articulation agreements so students can obtain a degree with a variety of universities, Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.
  • Continuously updating the curriculum based on current trends including the addition of social media marketing content.
  • Program and Event planning, a recently added course, allows students to organize and stage a real marketing event which is an important component of marketing today.
EMPLOYMENT OPPORTUNITIES
Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.

DEGREE COMPLETION
Graduates may receive credits towards: ADDITIONAL INFORMATION

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2016-2017 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

DIPLOMA REQUIREMENTS


Code
Credit
Course Name
Semester 1
ACC110
3
Accounting Concepts I
BUS108
3
Introduction to Canadian Business
ECN110
3
Macroeconomics
MTH146
4
Mathematics of Personal Finance
MGN105
3
Introduction to Human Resources
COM103
3
Business Communications 1
MIC101
1
Introduction to Word-Processing Software
MIC102
1
Introduction to Presentation Software

Semester 2
ACC210
3
Accounting Concepts II
ECN210
3
Microeconomics
MRK202
3
Introduction to Canadian Marketing
ELEC1030
3
Choose an Elective
MTH237
3
Statistical Concepts
COM203
3
Business Communications 2
BUS207
2
Spreadsheeting 1

Semester 3
MRK311
3
Program and Event Planning
MRK317
4
Multimedia Sales Presentations
MRK325
3
Advertising Management
MRK332
3
Supply Chain Management
MRK340
3
Techno Marketing
ELEC1030
3
Choose One General Education Course

Code
Credit
Course Name
Semester 4
MGN310
3
Organizational Behaviour
MRK420
3
Marketing Research
MRK427
3
Marketing Research Projects
MRK432
3
Marketing Management
ELEC1030
3
Choose One General Education Course
MRK452
3
Marketing Design Technologies

Semester 5
BUS300
3
Business Law
MRK517
3
Merchandising Management
MRK520
3
Marketing Cases
MRK525
3
Consumer Behaviour
MRK532
3
Strategic Marketing Management
MRK550
3
Business Operations I

Semester 6
MRK622
3
Logistics Management
MRK605
3
Applied Marketing Simulation
MRK618
1
Internship Preparation and Assessment
MRK609
9
Internship
MRK680
3
Global Marketing Environments
MRK672
3
Sports & Event Marketing
MRK641
3
Sales Negotiations & Ethics