Advertising & Marketing Communications Management
Advertising Header
  • Program Length:
  • Three Year - Ontario College Advanced Diploma
  • Starts:
  • September

Program Vocational Learning Outcomes

ADMISSION REQUIREMENTS
OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

Mature students - See Admission Procedures for details.

PROGRAM OVERVIEW
To provide our grads with the best and most up-to-date advertising and marketing communications skills of any advertising school in Canada.
  • Faculty have experience as senior advertising executives at major international and national companies.
  • The most up-to-date curriculum of any advertising program in Ontario.
  • Students will develop complete advertising and integrated marketing communications plans and programs, from the business planning stage to the final preparation of creative materials.
PROGRAM HIGHLIGHTS
  • 3rd year students regularly compete in annual advertising competitions winning awards and gaining valuable experience for their portfolios.
  • A four-week pre-arranged internship provides students with real industry experience and valuable contacts. Many students are hired by their internship placement for full-time work following graduation.
  • Program offers 12 social media, mobile and digital marketing/media courses – more than any other university or college in Canada.
  • Faculty professors are all seasoned and experienced industry professionals with backgrounds in executive positions at major national and international companies.
  • All graduates are HooteSuite certified in digital media.
EMPLOYMENT OPPORTUNITIES
There are a wide variety of career paths available including: digital media, social networking management, account management, copywriting, event planning, media planning and buying, public relations, Internet marketing and advertising, consumer behaviour, relationship management and many, many more. It's no wonder that 90% of our grads are employed within 6 months, pursuing careers in Windsor, Toronto, Vancouver, Calgary and many more.

DEGREE COMPLETION
  • Athabasca University:
    1. Bachelor of Professional Arts in Communications Studies: Student is granted 60 credits towards the 120 credit degree.
    2. Bachelor of Human Resources and Labour Relations, Bachelor of Management in Marketing (4 year program): Student is granted 30 credits towards a 120 credit degree.
  • Davenport University:
    1. Bachelor of Business Administration in Marketing: Student must take 11 courses (a minimum of 30 residency hours).
    2. Bachelor of Business Administration and Master of Business Administration in Strategic Management: Student must take 11 undergraduate courses and 13 graduate courses (a minimum of 60 residency hours).
  • Griffith University, Australia: Students can complete a Bachelor Degree in Communications in two semesters.
ACCELERATED TRANSFERS
Students who have successfully completed a related program at the college, or have a university degree in Business/Marketing can apply for credit transfers to accelerate the time necessary to acquire their advanced diploma. Applicants must contact the Program Coordinator before applying.

ADDITIONAL INFORMATION
WHY CHOOSE ST. CLAIR COLLEGE'S ADVERTISING PROGRAM?
St. Clair's Advertising & Marketing Communications Management program has a lot to brag about. Our students outperform - having won more advertising competitions than any of the other Ontario advertising school. We pride ourselves on the 90% employment rate that our graduates enjoy within 6 months of completion. The Interactive Advertising Bureau of Canada calls ours “the most up-to-date curriculum of any of the Ontario advertising schools.”

But enough about us, this is about you. Why is all of this good for you? Because you never miss an episode of Mad Men. Because you are a creative thinker and a problem solver. Because you write, design, and spend hours on interactive media. If this sounds like you, St. Clair's Advertising & Marketing Communications Management program is for you.

The highly experienced faculty offer students the best in marketing and advertising training. Students will learn: the Business of Advertising and the Psychology of Advertising, Principles of Marketing, Layout and Design, Print Media, Digital and Web Design and Copywriting. You will be developing complete and integrated plans and programs in: marketing and communications, advertising, promotions and public relations, event planning, business and creatives in both the traditional and web arenas.

As if all this isn't enough, we also arrange a month-long work internship for you. Plus, should you be interested in further education, your credits can gain you standing at various universities including: Athabasca, Wilfrid Laurier, Davenport, Windsor, Wayne State and Griffith.

YOUR INVESTMENT
The standard tuition and compulsory fees for the current academic year:

2016-2017 Tuition Fees

For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.

Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.

Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.

DIPLOMA REQUIREMENTS


Code
Credit
Course Name
Semester 1
ADV122G
3

Mass Communications in a Cultural
Context
ADV116G
3
Segmenting Canadian Society
ADV107
3
Introduction to Layout and Design
ADV120
3
The Business of Advertising
ADV211
3
Principles of Marketing 1


Semester 2
ADV203G
3

Contemporary Study of Aesthetic Expression
ADV207
3
The Psychology of Advertising
ADV222A
3
Print Media Estimating and Research
ADV225
3
Digital Design 1
ADV208
2
Advertising Copywriting Fundamentals
ADV311
3
Principles of Marketing 2

Semester 3
ADV313
3
Web Design 1
ADV322
3
Broadcast Media Estimating & Research
ADV325
3
Digital Design 2
ADV309
2
Copywriting for Print Media
ADV345
3
Consumer Research Concepts
ADV411
3
Marketing Planning 1
ADV307
3
Business Presentations

Code
Credit
Course Name
Semester 4
ADV413
2
Web Design 2
ADV422
3
Media Planning 1
ADV421
2
Developing Internet Marketing Content
ADV444
3
Marketing Planning 2
ADV433
2
E-mail Marketing
ADV437
3
Search Engine Optimization
ADV438
2
Trans-Media Public Relations

Semester 5
ADV521
3
Web Analytics
ADV527
3
IMC Campaigns 1
ADV531
3
Mobile Marketing
ADV529
3
Social Media Marketing
ADV504
3
Trans-Media Planning 2
ADV532
3
Trans-Media Account Planning
ADV536
3
Trans-Media Sales Promotion & Events

Semester 6
ADV605
1
Media Sales
ADV608
2
Agency & Account Management
ADV617
4
IMC Campaigns 2
ADV703
4
How to Brand Yourself
ADV604
2
Trans-Media Planning 3
ADV701
5

Internship
#NOTE: S/U GRADING - ADV 701